This vlog was created for people who work downtown and are at the very top of the socioeconomic hierarchy. Within the first 30 seconds of the vlog, their audience becomes evident. As the hosts introduce themselves, they also mention that they are filming in the "luxurious Ivy Hotel" (establishing shot included). Then, they make their way through the sterility of the skyway to explore some of the great Minneapolis shopping centers: Macy's, Saks Fifth Avenue, Neiman Marcus, and Target (?). While the vlog contains shots of the hosts reading magazines in elegant chairs, shopping for fine jewelry, and looking at expensive professional wear, music that seems to be a blend of elevator music and techno provides an irritating soundtrack. Ultimately, in my opinion, the only truly local place they visit during the three minute vlog is the Dakota Jazz Club.
Along with the music, the editing techniques used for this vlog contribute to putting the viewer in a trance-like state. While the fades are blurry, the cuts are choppy and help convey the speed and instinct of downtown life. Though these techniques might capture the pulse of Minneapolis, it makes the viewing difficult and leaves the viewer feeling somewhat relieved when it's all over.