Communication Objective
The idea behind this ad is to improve education and help students through the passing of health care reform. Health care reform would help accomplish this by finally allowing old teachers who lost interest in their craft long ago to retire under a reasonably priced health care plan.
Target Audience
I'm not precisely sure who this advertisement is geared toward. Educators. Politicians. Students. The American Public. All of them seem to fit in their own little way.
Format
I chose to present this ad in the form of a comic including a picture of Lowell teachers from the 19th century.
Concept
There is no shortage of young teachers trying to find a teaching gig these days. In some ways, as an unemployed educator who desires to work with students, it is frustrating to not be working, while also having a hunch that there are a number of "ancient teachers" out there hanging onto their position, not because they continue to love what they do, but in order to maintain their health care benefits (I am embellishing here a bit). Something about this doesn't seem quite right and my hope was to get at this concept in a somewhat humorous and thoughtful way.
The Visual
I decided to use an old photograph as my visual. With the photograph, I chose to edit it via Comic Life in order to bring the concept behind the ad to the table. My idea for the visual is fairly simple and by no means overwhelming for the audience. Of course, if the visual I've created is to have any kind of impact, it requires people to read the comic (which I realize doesn't always happen). That is part of the risk behind the ad I developed.
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